There is a human factor in most of us which manifests far more passion than we need for anything in life. Just as, anyone has a lot of desire to sleep more than they need, spend more than they can, and eat more than we think, a.k.a. mindless eating - all these are habitual ties of an appeasement. It is equivalent to a desire of wanting to be an iconic character that represents something like a pill of increasing appetite.
One character that has sparkled for many years because of its insatiable appetite to consume anything in its path is the 'pac-man', an icon that represents an exciting, entertaining persistence for he never gives up, until he had consumed everything on the dining monitor screen. There is a movement of making a come back for the killer screen bug. The business world heralded its success, not only in the video gaming industry, but most effectively in advertising and marketing.
Negotiation
Whether he comes back or not, it reminds me of one key to business negotiations and marketing success - it is all about persistence. If one do not have it, success is nowhere in sight. If someone fails, it is because they simply quit. Hence, keep the spirit of persistence; persistence of focus, persistence of effort and persistence of applying your ability to discipline yourself into sustaining momentum consistently for a long time, over long hours, and even for several days. For good measure, it could be a constant but steadfast action for years.
However, when one begin to put these principles to work, always remember that the main rule of success is to market daily, no exception. Do it with gusto, whatever it takes and no matter what life entails. Much expert's advice is to contact your prospects a number of times for a certain period. Bear in mind that if all else, with all your best effort, and in some cases may have done more only to find out later that the prospect do not have any interest in your product. Then one has to realize that it is not your intuition or your perceived lack of effort, but simply because, he may not be in need of the product at the moment or do not have the ability to take your offer.
Therefore, the course to abandon the pursuit is in your court - be brave enough to leave your opponent alone if the bearings are not in your direction and search for a greener marketing pasture. Appropriate as it seems, this condition dictates that it is time to move on to avoid the risk of creating an undesirable resistance to your efforts due to existing rules and restrictions now prevalent in the marketing world.
As long as a person strives for the best in every endeavor, when he personifies all his interactions with prospects and clients, many of them will appreciate the effort. Furthermore, most admires your conviction of showing the position of not giving up while demonstrating your strength of being persistent.
Learn the lesson of many doings of heroes in the advertising and marketing arena who had never given up. Many of them regarded as the one and only favorable person among their inner circle of influence. I've certainly heard about the famous last words from Coach Jim Valvano when he said, "Don't give up, do not ever give up" before he succumb to terminal cancer a few years after his NC State basketball team won the NCAA national championship. The team's sensational victory was a result of a last-second shot.
On that basis, I'd say, never, ever give up as Thomas Edison said, "Many of life's failures are men who did not realize how close they were to success when they gave up." For as long as it is the right path of helping other people, never give up in solving problems. Remember that each effort will add up to enormous success and your persistence will soon be rewarded.
The Power of Persistence - The Key to Successful Negotiations and Marketing
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